Shopify Development • SEO • Catalog UX
Vape Vend NZ.
A sharper commerce experience for a large product catalog, focused on navigation, trust, and mobile speed.
Making a large catalog easier to shop.
Vape Vend needed a storefront that could handle many categories without making customers work too hard. The main job was to make product discovery faster and make important buying details easier to understand.
I focused on navigation structure, collection clarity, product-card hierarchy, and lighter front-end implementation so the store could feel quicker on mobile.
NavigationCategory paths and collection structure
MobileLighter front-end for quicker browsing
SEOStructure, schema, and intent cleanup
What changed
- Clearer category paths for vape devices, e-liquids, pods, and accessories.
- Homepage sections rebuilt around high-intent shopping decisions.
- Technical SEO cleanup for metadata, headings, internal linking, and schema.
- Reduced visual clutter so the product catalog feels easier to scan.
Designed for repeat shoppers.
The design direction keeps the store practical and direct: familiar commerce patterns, cleaner product discovery, and less friction between search intent and checkout.