# Muhammad Saad Portfolio

Portfolio and technical articles by Muhammad Saad, a Shopify developer and CRO engineer focused on storefront conversion, page speed, search and merchandising, technical SEO, and the automation behind large catalogs. Works remotely on CET hours.

## Main Pages

- [Home](https://www.iessentialshub.com/)
- [About Muhammad Saad](https://www.iessentialshub.com/about)
- [Selected Work](https://www.iessentialshub.com/projects)
- [Articles](https://www.iessentialshub.com/article)

## Case Studies

- [SwiftSearch — Shopify App Store search app](https://www.iessentialshub.com/work/swiftsearch): instant typo-tolerant storefront search, add-to-cart from results, zero-result synonym fixes, behaviour-driven relevance, and line-item revenue attribution.
- [BC Supply Ops — commerce operations platform](https://www.iessentialshub.com/work/beautycorner-erp-sync): runs a 42,000-product, 70,000-variant Shopify store — catalog import, imaging, stock sync, supplier ordering with cross-supplier fallback, least-cost sourcing, repricing, price feeds, and revenue analytics.
- [Dahlia AI — Shopify sales concierge](https://www.iessentialshub.com/work/dahlia-ai)
- [Nordblooms — luxury floral storefront](https://www.iessentialshub.com/work/nordblooms)
- [Vape Vend NZ — catalog UX, SEO, speed](https://www.iessentialshub.com/work/vapevend-case-study)

## Featured Technical Articles

- [Shopify SEO for Large Catalogs](https://www.iessentialshub.com/article/shopify-seo-large-catalog-growth-system)
- [The Future of Shopify Development](https://www.iessentialshub.com/article/future-of-shopify-development-ai-customization)
- [Python and Shopify GraphQL for Marketplace Catalogs](https://www.iessentialshub.com/article/python-shopify-graphql-speed-marketplace-catalogs)

## Contact

- [LinkedIn](https://www.linkedin.com/in/sulehripedia)
- [GitHub](https://github.com/sulehripedia)